Biz Rebel - Business | Marketing on Instagram: "IKEA Recipe Marketing This is one of the smartest business ideas built purely on simplicity. IKEA Canada launched a viral campaign by turning cooking into an effortless experience. Instead of written instructions, they printed full recipes directly on parchment paper using clear visuals. You place ingredients on the drawings, roll the paper, and put it straight into the oven. No reading. No confusion. Just execution. This genius marketing strategy