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📊 Do you know your Initial Markup (IMU)? We’re diving into one of the most overlooked—but powerful—metrics in retail. Your IMU isn’t just about pricing…it’s your profit ceiling. If you’re not tracking it monthly, you could be capping your growth without realizing it. We’re breaking down: ✔️ How to calculate your current IMU ✔️ How it impacts your gross margin and bottom line ✔️ Smarter ways to price beyond just “cost x2” ✔️ Vendor tips and buying strategies to raise your ceiling Don’t leave mon
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