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How Coca-Cola Helped Create the Modern Red-Suited Santa Claus
Before the 1930s, Christmas depictions of Santa Claus varied widely, with artists portraying him in green, blue, brown, and other colors rather than a single standard outfit. In 1931, Coca-Cola launched a famous advertising campaign featuring a cheerful Santa dressed in a bright red-and-white suit designed by illustrator Haddon Sundblom. The ...
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