"Swag" is Justin Bieber's first album since becoming a father last year, and his first since "Justice," which was released in 2021.

Justin Bieber dropped surprise album "Swag" after teasing it on billboards and in cryptic posts featuring wife Hailey Bieber and son Jack Blues.

Justin Bieber addressed his instantly memed paparazzi moment on his new album 'Swag,' as well as sings about his devotion to wife Hailey and son Jack.

Microsoft CEO Satya Nadella and Uber CEO Dara Khosrowshahi, for example, were spotted wearing a conference hat. All of the conference swag appears to carry the SV25 logo, referring to Sun Valley 2025. Business Insider