This week’s edition of AdSpot highlights standout campaigns, from Nescafé’s ‘Awaken Your Senses’ celebrating the joy of ...

The findings from the study underscore a strong focus on Sales Revenue (53%) and Social Media Engagement (47%) as the top ...

Television ad volumes in the FMCG sector declined by 6% compared to the same period in 2023, while print advertising followed ...

Response India is a marketing communications agency from Calcutta with four decades of branding and communication experience.

Known for her approach to brand building, Hough's career has spanned brands like Volkswagen, J&J, and Reliance Retail among ...

Sivanandan has worked in the technology and digital payments sectors. He held various roles at Google, including managing ...

In this article, Anuj Gangodkar highlights how Gen Z's digital fluency positions Brand Reputation Management (BRM) as a ...

Noor will play a key role in FCB Group's Strategy Council, collaborating with others across the network to elevate the agency ...

In a daring move to fund his Cambridge ambitions, a developer registered the domain 'JioHotstar,' igniting a debate on ...

As Diwali draws near, agency folks discuss what exactly goes behind the ad agencies during the festive period and share ...

YouTube Shopping affiliate program empowers creators to earn by recommending products, across Videos, Shorts and Live Streams ...

The apparel industry has always been at the forefront of advertising and marketing during Diwali. Let us take a look at how brands have creatively celebrated the festival over the years.