This week’s edition of AdSpot highlights standout campaigns, from Nescafé’s ‘Awaken Your Senses’ celebrating the joy of ...

Response India is a marketing communications agency from Calcutta with four decades of branding and communication experience.

As Diwali draws near, agency folks discuss what exactly goes behind the ad agencies during the festive period and share ...

In this article, Anuj Gangodkar highlights how Gen Z's digital fluency positions Brand Reputation Management (BRM) as a ...

Noor will play a key role in FCB Group's Strategy Council, collaborating with others across the network to elevate the agency ...

The findings from the study underscore a strong focus on Sales Revenue (53%) and Social Media Engagement (47%) as the top ...

Television ad volumes in the FMCG sector declined by 6% compared to the same period in 2023, while print advertising followed ...

YouTube Shopping affiliate program empowers creators to earn by recommending products, across Videos, Shorts and Live Streams ...

In a daring move to fund his Cambridge ambitions, a developer registered the domain 'JioHotstar,' igniting a debate on ...

Sivanandan has worked in the technology and digital payments sectors. He held various roles at Google, including managing ...

Known for her approach to brand building, Hough's career has spanned brands like Volkswagen, J&J, and Reliance Retail among ...

Industry leaders explore how the power of AI can create personalised and engaging festive campaigns, from predictive analysis ...