Almost half (47%) of UK households do not expect cost-of-living pressures to affect their Christmas spending this year, ...

Focusing on short-term measurement of media means marketers risk making misguided budget decisions, according to research ...

Consumer insights platform AYTM has released an AI research assistant to help researchers with gathering and analysing data.

Consumer confidence in the UK fell one point in October to -21 ahead of next week’s government Budget, according to GfK’s ...

Research Live sits down with new NatCen CEO Michael Davis to discuss his plans for the organisation and his views on the ...

If data quality issues in market research are left unchecked, they “could become an existential issue” for the industry, ...

In a three-part series, Liam Kay-McClean speaks to guests about whether there is a data quality crisis in the market research industry, what can be done to fix weaknesses in the industry's data ...

If data quality issues in market research are left unchecked, they “could become an existential issue”, guests have told a ...

In a three-part series, Liam Kay-McClean speaks to guests about whether there is a data quality crisis in the market research industry, what can be done to fix weaknesses in the industry's data ...

Consumer behaviour business Circana has created a tool to support assortment planning in the retail sector. Assortment ...

Data Quality Co-op, a platform to measure data quality in market research, has attracted $1.25m in funding to back its ...