It all begged another question: are media relationships becoming less important? We’re having to fight harder to get ...

When Forster was founded in 1996, it was with a clear purpose: to use the power of communications to protect and improve ...

Scotland leads the way in World Cup popularity Scotland has become even more of a global sensation thanks to their fans ...

While we’ve all shaken our monitors in frustration when journalists fail to respond, there might be a better formula when it comes to helping your pitch land. The media is not short of content. In ...

Hot off the back of Kim’s excellent football PR Stunt Watch takeover last week, I had aimed to avoid the F-word this week. Alas, it is impossible whilst approaching the global football event that I’m ...

With the English football season drawing to a close, and the World Cup kicking off across America, it felt only right that this week's Stunt Watch got a football takeover. Because whether you're a ...

There’s been a huge amount of conversation recently around AI and the future of junior roles in PR – ranging from whether the AE will still exist next year, to whether the role just needs to evolve.

For a while, maybe only in this column, James Watt was written about negatively so often, that only Elon Musk got more Bad PR gongs than him. That, in itself, is a feat. After the spectacular rise and ...

Hello PR fans. Here we go again. To give you insight into the asylum that is my mind, I usually have around 10 stories that I want to write about in this column, and then I shortlist it down to five ...

This is the latest in a series of articles to celebrate PRmoment's PR Masterclass: AI in PR, where we talk to experts about how AI is changing the PR sector. If you want to understand more about the ...

Brand influence has entered a new phase. No longer defined by size, legacy, or even reputation alone, it’s now shaped by a brand’s ability to generate sustained visibility across an increasingly ...