Thanks to CIMM, the industry now has an incredibly comprehensive and detailed report on the value and projectable costs of ...

After several years of going “all in” for electric vehicles, some automakers are re-evaluating both their vehicle lineups and messaging. Hybrid vehicles have emerged as the flexible solution ...

About MediaPost's Brand Insider Summit: Pharma & Health event.. The Brand Insider Summit: Pharma & Health event is a three-day gathering that brings together the brightest minds in marketing to ...

The "Harris For President" campaign dominated national TV airwaves vs. other national political messaging from October 1-23, with an estimated $21.4 million spend, according to EDO Ad EnGage ...

Experian plans to add support for IPv6 in its Digital Graph and phone-based unique identifiers for individuals (UID2s) to improve customer data tracking and targeting for marketers. Amazon Ads ...

Trying to rehabilitate the fashion show, with its creepy, retrograde brand DNA, seems inauthentic and irrelevant for young women who were toddlers during the … Read the whole story ...

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Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by ...

ESPN Chairman Jimmy Pitaro, Disney Experiences Chairman Josh D'Amaro and Dana Walden and Alan Bergman, Disney Entertainment ...

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The WhatsApp spots featuring four of the stars of "Modern Family" are a nostalgic experience to watch even though the show ended its run four years ago.