Almost three in five (59%) consumers say they “love” Christmas ads, up from 51% in 2023, according to data from Kantar. A ...

As account based marketing (ABM) gains traction, how can it best be used to increase marketers’ strategic reach?

Leadership that enables creativity throughout an organisation is essential to breaking free of self-limiting beliefs.

Recruiting new consumers to categories with high household penetration is difficult, but that doesn’t mean growth has to ...

The ‘Hello Boys’ campaign has long been held up as a classic by those who want to take marketing back to what they see as a ...

From H&M’s strategy to combat slowing sales to reframing B2B marketing beyond lead gen, it’s been a busy week. Here is my ...

Marketing Week was invited to Specsavers’ annual internal marketing festival. From the need to collaborate to overcoming ...

Three B2B marketing leaders share why being brand savvy doesn’t mean giving up performance marketing entirely – it is about finding the balance that suits your business goals.

Revolut is shifting its marketing strategy to be more customer-focused, using partnerships and events to further its global ...

From warming up finance and making marketing’s relationship with sales better to how to approach doing more with less, here’s ...

John Lewis plans to capitalise on recent successes in beauty by revamping its beauty halls across its stores – as executive director declares the “buzz” is back.

John Lewis plans to capitalise on recent successes in beauty by revamping its beauty halls across its stores - as executive ...