The digital revolution has undeniably transformed how audiences consume entertainment, with over-the-top (OTT) platforms ...

The co-founder and CEO of VdoCipher explains why brand marketers must advocate for DRM to help OTT platforms secure streaming content and boost their own advertising returns.

Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data ...

As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.

India witnesses rise in digital marketing jobs at the entry level in 2024; roles in programmatic advertising show rapid ...

Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers ...

With this tie-up, Amazon's MX Player content will reach to over 23.5 crore smart lock screen users of Glance in India.

The campaign will be launched across digital platforms, television, and social media channels.

The cinema exhibitor is looking at growing its media business across new markets in India, under the restructuring led by ...

Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the narrative, says the business head for north and east at Brand Street ...

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Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the ...