Our Advertising Week Europe 2025 Shortlist represents a diverse group of visionaries who are shaping the future of marketing, media and culture. From launching groundbreaking organizations to driving ...

Media buyers face a constant barrage of decisions regarding inventory, partners, formats, budgets, and more—choices that ultimately come to define brands and their relationships with customers. But in ...

“A parent is someone who carries pictures where their money used to be.” Few parents would disagree with this sentiment, especially considering that the cost of raising a child to 18 is now nudging ...

Today’s consumer, more informed than ever, isn’t shopping for new products like they were a few years ago. Email, ads, TV, and mail no longer account for all the product discovery opportunities ...

For decades, media selection was understood as a natural extension of audience targeting. Advertisers didn’t just focus on who they wanted to reach—they considered where their message would appear.

Google’s rollout of Search Generative Experience (SGE) back in Spring 2024 seemed poised to shake up the world of paid search for brands. While the impact has been relatively minimal so far, that ...

Marketers have an undeniable tendency to chase the shiny new object. The latest social media platform, the most advanced AI-driven ad tech, and the buzziest experiential campaign—all are irresistible.

While giving me a tutorial on her exponentially expanding collection of skincare products, my nine-year-old niece informed me that she needs to start using Alpha Hydroxy Acid on her face. She now ...

A few weeks ago, DeepSeek launched a model rivaling OpenAI’s ChatGPT and Meta’s Llama 3.1, surging to #1 on Apple’s App Store. Built using reduced-capability Nvidia chips—restricted from China by U.S.

At a recent brand home conference, I heard a talk from the owner of Conservas Pinhais, a small family-run Portuguese sardine factory that has recently launched a factory tour and experience. A central ...

Get ready for an unmissable lineup featuring the biggest names in the industry—from top execs spilling their creative secrets (think Jaguar, Burger King, Ryanair) to electrifying conversations with ...

As human beings get older, their tastes tend to evolve and mature. Such cannot be said for brand mascots, especially those in the breakfast space. Tony the Tiger is likely to be advocating that ...