TikTok is projecting an air of confidence that the app will remain operational in the U.S. beyond Saturday's deadline to ...

The collapse of the millennial DTC darling is as much a story about business as it is a cultural reckoning for brands.

Marketers looking to make sense of the fragmented gaming landscape—and find scalable, brand-safe opportunities—congregated in ...

Burrell Communications has hired God-is Rivera, who becomes the agency’s first chief strategy officer in more than a decade. Brian Bonilla covers ad agencies, including creative and media shops, ...

From beverage giants to video game publishers, a wide array of brands have recently sought out fresh agency support. Ewan ...

Auto marketing budgets could get squeezed as prices rise and Trump-backed taxes bring more uncertainty to the market.

Get to know the 17 standout marketing and advertising execs who will be honored in this year’s Leading Women Argentina ...

Fast-growing non-alcohol brand Athletic Brewing, now reaching bars, stadiums and concerts, is still waiting to be discovered.

With the addition of Mr. Porcini, Samsung Electronics plans to further strengthen its design capabilities across all business ...

Brands are in the pranking spirit this April Fools’ Day, pulling out all the stops to bamboozle consumers and make them laugh. This year, many teased campaigns early, with some posting “announcements” ...

Publicis Groupe’s Leo New York has been awarded Subway’s U.S. creative account following a competitive review . Ewan Larkin ...

Online banking app Chime is putting financial TikTok trends at the center of a new campaign designed to honor the small steps ...