Justus Terry has been recruited by Georgia since middle school, but he signed with Texas because of a better NIL package and ...

LSU head coach Brian Kelly made a big promise to the football program and he delivered during an NIL funding drive.

It is possible that because these class-action suits will result in reshaping an industry too much too quickly, there is ...

Remember when Brian Kelly agreed to match NIL donations for LSU football? Fans stepped up — and it helped the Tigers in the ...

Georgia bill aimed at eliminating income tax on NIL was inspired by Nick Saban wanting to help Georgia Bulldogs coach Kirby ...

The Michigan Wolverines are being labeled as the 'biggest winner' on the recruiting trail for the 2025 class, as Sherrone ...

It's no coincidence that the SEC's football dominance ended at the same time the league is distancing itself atop men’s ...

Lawmakers in the state of Georgia have introduced legislation to exempt NIL income earned by college athletes at in-state ...

North Carolina coach Hubert Davis is planning changes to the staffing of the blueblood men's basketball program.

Wisconsin CB Nyzier Fourqurean said during a hearing Tuesday that he will earn "hundreds of thousands" of dollars in ...

USC Trojans women’s basketball guard JuJu Watkins had a quick rise to stardom as a freshman. Watkins has signed numerous NIL ...