Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...

New data from Nielsen and Edison Research's The Record highlights the continued strength of audio in the US media landscape ...

Radio accounts for anywhere from 47% of daily ad-supported audio time (among people 18-34) to 74% (among 35+), while podcasts ...

Months after its prior contract expired, Paramount and Nielsen are working together once again. This article, Paramount ...

One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives ...

Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...

Paramount and Nielsen have renewed their measurement partnership after a four-month standoff, effective immediately, the ...

Technology has always been a transformative—and often disruptive—force in the media ecosystem. From Johannes Gutenberg’s invention of the printing press in 1450 to Samuel Morse’s telegraph in 1837, ...

The partnership covers measurement across all Paramount platforms, including national and local broadcast, cable networks, ...

Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

Nielsen and Paramount have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media conglomerate’s properties.

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...