nielsen media research

Nielsen, Paramount

Paramount Global ends standoff with Nielsen

Months after its prior contract expired, Paramount and Nielsen are working together once again. This article, Paramount Global ends standoff with Nielsen, was first published at The Desk. To submit a news tip,

Reuters · 14h

Paramount Global, Nielsen sign new partnership, ending dispute

Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS parent company's platforms, ending a long-running dispute.

MarketWatch · 13h

Paramount Resumes Partnership with Nielsen

Paramount Global has resumed its partnership with media measurement firm Nielsen, ending a public dispute over the cost of their arrangement. The owner of the CBS broadcast network said Monday that it has signed a new multiyear deal with Nielsen for viewership tracking across its TV networks and streaming platforms.

Hosted on MSN7d

Cox Media renews measurement agreement with Nielsen

Cox Media Group has renewed its partnership with Nielsen Media Research, the companies announced on Monday. This article, Cox ...

Sports Business Journal11h

Nielsen, Paramount strike new measurement deal

Nielsen and Paramount have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media conglomerate’s properties.

adexchanger22h

Buyers Are Glad Nielsen Is Moving Away From Panel-Only Ratings

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

Variety on MSN12d

Nielsen’s Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront

Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

12don MSN

Nielsen Earns Accreditation for ‘Big Data + Panel’ Ratings Measurement

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

Business Wire11d

FOX News Media’s Inauguration Coverage Is Most Watched in Cable News History With 11.7 Million Viewers

FOX News Media’s special programming surrounding the inauguration of President Donald Trump and Vice President JD Vance was the highest rated in cable ...

6don MSN

TelevisaUnivision, Nielsen Squabble Over Single Household That Appears to Skew Spanish-TV Ratings (EXCLUSIVE)

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

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