The expensive deals come with white-glove coaching, and are helping brands build AI into their marketing and customer ...

Glinda and Elphaba are the stars of Mattel's new dolls—but the new toys also tease just how 'For Good' will adapt the musical ...

A 'Barbie' animated feature is moving forward, as Illumination & Mattel Studios have closed a deal percolating for some time, ...

To celebrate the 30th anniversary of "Clueless," Mattel has launched a special collection of themed products inspired by the ...

The new line of fashion dolls features true-to-movie details from ‘Wicked: For Good’ and fans say they ‘are ready’ for the ...

The project will be the first theatrically released animated “Barbie” film after years of straight-to-video animated movies.

Mattel’s newest nightlife concept blends Gen Z’s love of gameplay, chaos, and social connection—with a twist. If you haven’t ...

Experiential event leader Mischief Management and leading global toy and family entertainment company Mattel, Inc. are thrilled to announce Barbie™ Dream Fest, the first festival dedicated to all ...

Mattel is releasing new Clueless Barbie dolls to celebrate the thirtieth anniversary of the classic teen comedy. Check them ...

Mattel has introduced its first Barbie doll with representing someone with Type 1 diabetes. The doll, part of the ...

The iconic movie "Clueless" turns 30 this month. To celebrate the milestone, Mattel is releasing a new line of Barbies ...

Mattel Inc., the El Segundo-based toymaker brand, is bringing its iconic portfolio of Barbie, Hot Wheels and Uno to OpenAI.