Apple forecasts strong sales growth despite a slight dip in iPhone revenues, attributed to a cautious AI rollout. CEO Tim Cook noted that AI features will reach more users in Europe, boosting shares.

Sales dipped during the holidays, signaling a sluggish start to the trendsetting company push to catch up on artificial ...

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Apple on Thursday reported its revenue was a whopping $124.3 billion in the year-end holiday quarter, but sales growth fell shy of market expectations as the iPhone faces stiff competition, ...

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

Apple Inc. pulled off a major feat for Wall Street, managing to report better-than-expected revenue and earnings in its fiscal first quarter, even amid an unexpected revenue decline in Greater China.

Artificial intelligence (AI) features are now turned on by default on iPhone 16 and iPhone 15 Pro/Max devices, and so Apple Intelligence pulls information from apps and tack action within them ...