Danny White informed Tennessee football season-ticket holders that the cost will increase by an average of 4% for the 2026 season.

KNOXVILLE, Tenn. — Tennessee Athletics announced Monday that football ticket prices for the 2026 season will see an average ...

Tennessee athletic director Danny White penned a letter to Vols fans after the new 10-year deal with Adidas was announced Aug ...

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

Tennessee is switching back to Adidas as its athletics apparel provider. UT and Adidas previously partnered from 1995 through ...

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...

The University of Tennessee's 12-year relationship with Nike is set to come to an end next year. Adidas will once again ...

Tennessee Vols athletic director Danny White won an impressive award this week, but he won't be able to enjoy it for long (if at all). White was named the athletic director of the year by the ...

The University of Tennessee announced a 10-year partnership with Adidas on Wednesday. The partnership will be effective July 1, 2026 and Adidas will be the official footwear, uniform, apparel and ...

KNOXVILLE, Tenn. — In less than four years, athletics director Danny White has orchestrated a transformation in sports at the University of Tennessee. The No. 9 Tennessee Football team is set to ...

Tennessee AD Danny White announcing a stadium branding deal with Pilot on August 13, 2024. (Saul Young/The Knoxville News, via Imagn Images.) College Football ESPN By Andrew Bucholtz on 02/21 ...

Updated: May 21, 2025 / 09:51 PM EDT KNOXVILLE, Tenn. (WATE) — Danny White becomes the first University of Tennessee AD to be named Athletic Director of the Year by Sports Business Journal.