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He also oversaw the elimination and return of Taco Bell's Mexican Pizza, a business move that will be studied like "New Coke" ...
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Long the face of Western coffee culture in China, Starbucks is lowering prices and quietly seeking strategic investors in its ...
Analysts said CEO Brian Niccol's turnaround plan holds promise because Niccol has successfully led prior strategic ...
As Starbucks aims to bring back customers and assuage investors with its turnaround strategy, it is also winning over its store managers with promises to add more seating inside cafes and promote inte ...
There’s no official launch date for the protein coffee beverages, which the company presented as part of a broader innovation strategy. CEO Brian Niccol told Axios he expects it to be soon. “It’s not ...
Starbucks has long hosted regional barista face-offs, but in going global, it's hoping to "pump up" its struggling brand by capitalizing on a growing trend.
The newest coffee or burrito innovation might not be spun out of the boardroom—but rather the weight room. Brian Niccol and ...