New CEO Brian Niccol has said since joining the coffee chain in September that he wants Starbucks to refocus on its in-store ...

Starbucks said Friday it plans an unspecified number of layoffs as it restructures its corporate staff. In a letter to ...

Starbucks Corp. CEO Brian Niccol, in a message Friday to all partners, said the company is looking at its support organization and considering streamlining it, including possible layoffs, with a March ...

Related stories New CEO Niccol looks to make his mark News of the conference comes as the coffee giant's new CEO, Brian Niccol, looks to make his mark. Since joining the coffee giant in September ...

The new rule comes as part of a push by Starbucks’ new chairman and CEO, Brian Niccol, to reinvigorate the chain’s sagging sales. Starbucks “We don’t want to become a public bathroom ...

This policy change is part of a broader strategy driven by Starbucks' new CEO, Brian Niccol, to revitalize the brand and improve financial performance. Starbucks’ open-door policy, implemented ...

According to a report, the new rules is part of a new campaign, from Starbucks’ chairman and CEO Brian Niccol, that caters to paying customers by making them feel welcome and comfortable.

The company unveiled its new mission and values as part of the “Back to Starbucks” strategy led by its CEO, Brian Niccol. This strategic move aims to reverse the recent sales decline and ...