PRODUCTS struggling with market visibility can improve awareness about their brand by leveraging trendy events, according to a Filipino toothpaste maker. Homegrown toothpaste brand Hapee was launched ...

Make this your preferred source to get more updates from this publisher on Google. MANILA, Philippines – Josh Vanlandingham saved Hapee Toothpaste from a late-game collapse, burying a three-pointer ...

Array ( [results] => Array ( [0] => Array ( [ArticleID] => 250339 [Title] => Anybody’s game as Unity Cup enters homestretch [Summary] => From the inaugural game down the last, the Philippine ...

MANILA, Philippines — Lamoiyan Corp., maker of Hapee toothpaste, is pouring in around P150 million to expand its business to include cosmetics and whitening products this year. Cecilio Pedro, founder ...

Make this your preferred source to get more updates from this publisher on Google. MANILA, Philippines – Hapee Toothpaste earned a needed scoring boost after ensuring the services of top amateur ...

HAPEE Toothpaste looks to sustain its success in amateur basketball as it plunges back into Finals action in the PBA D-League. The Fresh Fighters, whose franchise won four championships in the defunct ...

Hapee toothpaste was launched in 1988, the same year as the Seoul Olympics. Cecilio K. Pedro, Lamoiyan Corporation’s founder, shares how he was able to capitalize on the Olympics fanfare to increase ...

Lamoiyan Corp., maker of Hapee toothpaste, said it is investing P150 million to add cosmetic and skincare products to its offerings. Cecilio Pedro, founder of Lamoiyan Corp. and President of ...

This case study describes how Hapee, locally produced toothpaste owned by Filipino company Lamoiyan Corporation, used a social media campaign to grow trial and awareness. This case study describes how ...