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Many tech companies these days obsess over constantly redesigning and tweaking their logos. In that context, IBM $IBM’s 43-year-old logo is veritably the branding ...

Officially, the NBA's logo is blank. It is an anonymous, faceless player dribbling a ball against a red and white background. That's the NBA's story and it's sticking to it. Unofficially, however, the ...

After decades of the league having avoided the issue, Commissioner Adam Silver said what most people knew all along: It is Jerry West in the league’s iconic logo. By Benjamin Hoffman Shortly after the ...

Lamborghini has long been known for building extroverted, over-the-top exotics, so it’s no surprise its current logo—a buff bull—is an in-your-face exclamation mark on the hoods of the wedge-shaped ...

It's like that golden oldie that you hadn't heard in a while and can't wait to hear again ... and again after that. The Jets' legacy logo is back and better than ever. The modernized Sack Exchange ...

Your streaming service portfolio just got a new color: teal. To mark its official merging with Hulu, Disney+ has rolled out a new logo for its streaming service app. Out with the blue, in with the ...

The internet is good for plenty of things, but perhaps its most underrated value is its ability to turn an absolute nothingburger of a question into a worldwide search for truth. Case in point: the ...

LOS ANGELES, CA – The LA Clippers have unveiled their new brand look, establishing a set of marks that blend the team’s past, present, and focus on the future in a familiar but elevated colorway of ...

With Super Bowl LVIII officially in the books, the NFL has already started the process of looking ahead to Super Bowl LIX in New Orleans by unveiling the logo for the game. The league almost always ...

These shots, often taken from the center-court logo, have become emblematic of long-range marksmanship. While statistics may not fully capture the nuances of the 'logo range', the visual impact of ...

Apple has one of the most iconic, recognizable logos. It's a simple shape of an apple with a stem and a bite taken from the right side. But it didn't start that way. Apple's logo has undergone several ...