In 2024, brands effectively tapped into Gen Z's unique preferences by embracing trends, influencer culture, and authentic conversations. We look at some of the Gen Z-focused marketing campaigns that ...

Enter “ This Thing’s Incredible ,” our series in which we write about gadgets, beauty breakthroughs, clothing staples, and ...

Printed circuit board (PCB) maker Global Brands Manufacture Ltd (精成科技) is to fully acquire Japanese peer Lincstech Co for ...

Fashion editor Rachel Pugh is a self-confessed trainer obsessive, and refuses to gatekeep the biggest discounts on some of ...

Giorgio Armani’s 50 years in fashion prove timelessness is a choice. From iconic style to strategic expansion, his brand sets ...

Central brands, such as Coca-Cola in soft drinks and McDonald’s in fast food, are those that are most representative ... direct competition with widely popular central brands.

Bollywood actors like Hrithik Roshan, Anushka Sharma, and Alia Bhatt have successfully ventured into fashion, building ...

Both Primark and Argos achieved a 94% brand awareness among the respondents of the survey followed by Marks & Spencer and ...

One of the most popular luxuries of 2024 has been fragrance. Successful women specifically love scents from Aesop, Victoria's ...

The more practical cousin of the east-west bags, rectangle bags are on the larger side and feature structure around their ...

Deals: Top Offers on Best Buy, Amazon, and More Black Friday brings unparalleled shopping opportunities and substantial ...