Michelob Ultra is taking advantage of Messi's newfound fame in the USA, casting him in its latest commercial for the Super Bowl that also features one of the NFL's legendary quarterbacks and one ...

Lionel Messi is going to be the star of a commercial during Super Bowl LVIII. Partnering with Michelob Ultra, Messi will make his first appearance in a commercial for American football in February.

Surprisingly, a brand managed to have Lionel Messi appear in its Super Bowl ad. The beer company Michelob Ultra succeeded in having the Argentine soccer star feature in a video related to beer.

The world’s best soccer player is also a savvy real estate investor. Bloomberg reported that Inter Miami’s Argentine ...

Neymar would give MLS even more visibility in the aftermath of Lionel Messi's arrival, but he also brings considerably more ...

In the past two years, Vegas has welcomed Taylor Swift and Beyonce to perform at the 65,000-seater Allegiant Stadium, as well ...

It owns seven hotels, commercial real estate for shops and offices, and houses. Messi’s decision to list Rostower happened swiftly, Bloomberg noted, as the company became a real-estate investment ...

Messi's arrival and the approach of the 2026 FIFA World Cup may have helped other MLS clubs become more bullish about their own potential commerical value.

The deal includes a revenue-sharing element that compensates Messi a percentage of all jersey sales, among other apparel. See Also: Commercial real estate has historically outperformed the stock ...