Naturally, the mined-diamond industry is fighting back with “Real Is Rare” and implicitly positioning its goods as the authentic luxury alternative to made-man, laboratory-produced diamonds.

They are real diamonds. That's what the industry behind diamonds made inside a scientific laboratory wants you to believe. "All the composition is exactly the same. It is a real diamond.

"Real diamond gives the feeling that it is real ... That's a whole string of green flags right there, all in the lab-made ...

The clarity and color of most diamonds made from the HPHT method are usually ... But here's the catch—they are real! Lab-grown diamonds are graded based on the same criteria as mined diamonds ...

The man-made diamond boom is over, and prices for ultra-trendy lab-grown diamonds are set to tumble this year, industry ...

De Beers single-handedly made diamonds what they are today. Next De Beers is going to make laboratory-diamonds what they will be tomorrow: a fun fashion pretender to the real, rare, precious ...