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Fans of Netflix series The Gentlemen – an action-comedy caper based on a Guy Ritchie film – might well appreciate the new ...
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Sir Chris Hoy is a Scottish cyclist, multiple world champion and Britain's most successful Olympian. At Beijing in 2008, he became the first Briton since 1908 to win three gold medals at a single ...
Campaign for Stella Artois shows Netflix letting brands into the storytelling with its latest commercial tie-in ...
Stella Artois has tapped both Theo James and David Beckham to star in a new ad campaign tied to The Gentlemen on Netflix.
Stella Artois partnered with Netflix to launch a major global marketing campaign, ‘The Gentlemen’s Serve’, fronted by actor Theo James and Sir David Beckham. This campaign features a hero film which ...
David Beckham is one of the coolest men in the world, so it’s hard to imagine him looking discomfited. But drop him in the ...
Wrapping Stella Artois in the trappings of the series was key to the alliance, says Marcel Marcondes, global CMO of Anheuser-Busch InBev, via email. “We didn’t want to place the brand alongside the ...
The Gentlemen’s Serve’ is the first major campaign since Netflix and AB InBev signed their multi-year partnership.
The Belgian beer brand is teaming up with Netflix, Theo James and David Beckham to make its latest campaign feel like part of the show.