In the surface economy, a smartphone’s lock screen is transformed into a personalised and dynamic hub of information and entertainment – and this has the potential to become the next marketing ...

Two major trends are emerging which are likely to shape gaming media’s growth through 2025: maturation and consolidation. With a new precedent set, it’s very likely that other brands will more ...

Edelman’s Abhishek Chaturvedi says sustainable marketing is not just about compliance or good PR but an opportunity for Indian brands to build long-term loyalty and be leaders in responsible ...

APAC is undergoing the largest transfer of intergenerational wealth, estimated at $5.8 trillion by 2030, according to a McKinsey study – and these investors bring with them heightened expectations for ...

As performance costs continue to rise in 2025, brands that create content which help customers validate purchase decisions will see improved efficiency and effectiveness across all performance media.

The era of passive growth for the Asia Pacific region is over with the rise of global trade uncertainties, geopolitical tensions and a changing demographic landscape, but there are ways for brands to ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Influencer marketing is expected to boom in the next four years to become a $52bn industry, even as questions remain about how to measure, attribute and regulate it. But there are tools that will ...

Warwick Cairns, The Effectiveness Partnership, explores the effectiveness – or otherwise – of making your brand look like something it isn’t. There are some who say it’s considered bad form, in street ...