This article delves into results from WARC and Aprais showing whether the relationship between marketers and agency correlate with effective work. A report by Aprais and WARC highlights a significant ...

Anna Hamill, Tom Roach, Leo Rayman, Jo McClintock, Sameer Modha and Kate Waters In the second of two episodes covering the IPA Effectiveness Conference, WARC's Anna Hamill speaks to Tom Roach ...

Where to listen Timestamps 00:46 – Background to Ad Net Zero 06:16 – Creating systems to report and measure emissions 11:14 – What role can media companies play in advocating for sustainable media ...

A discussion into the reasons behind a decline in humour in advertising, and lessons in how humour can drive growth. At the 2024 Cannes Lions Awards, a new category was added within the culture and ...

For nearly a decade, Magnum has been hosting a two-day event at La Croisette Magnum House during the Cannes Film Festival. Here, the brand unveils its communication concept for the year, new products ...

The NBA appears to have mended a rift with the Chinese government after announcing it will play two preseason games in the Chinese territory of Macau next year – a development that suggests the league ...

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

Two major trends are emerging which are likely to shape gaming media’s growth through 2025: maturation and consolidation. With a new precedent set, it’s very likely that other brands will more ...

Edelman’s Abhishek Chaturvedi says sustainable marketing is not just about compliance or good PR but an opportunity for Indian brands to build long-term loyalty and be leaders in responsible ...

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.