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Christmas spending ‘unaffected’ by cost-of-living in half of UK homes
Almost half (47%) of UK households do not expect cost-of-living pressures to affect their Christmas spending this year, ...
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Short and long-term measurement needed for media returns
Focusing on short-term measurement of media means marketers risk making misguided budget decisions, according to research ...
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AYTM launches AI research assistant
Consumer insights platform AYTM has released an AI research assistant to help researchers with gathering and analysing data.
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Consumer confidence falls in October
Consumer confidence in the UK fell one point in October to -21 ahead of next week’s government Budget, according to GfK’s ...
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NatCen CEO Michael Davis: ‘One of the national assets you want is the ability to really understand what people think’
Research Live sits down with new NatCen CEO Michael Davis to discuss his plans for the organisation and his views on the ...