Lots of brands linger in people's minds because of advertising they produced years ago, brand-building stuff unlike the torrent of digital we enjoy today. Old Spice is one such, launched on an ...
Adland could do with a boost from this summer's men's World Cup in America but it doesn't look lioke being the bonanza some hope for. WARC's new global Ad Trends predicts revenue of $10.5bn, up on ...
Taking on a big new job when there's a major merger in the wings is always going to be a risky business but life at what used to be IPG's McCann in the UK and is now part of Omnicom looks hazardous in ...
In Brazil, it seems, grannies like their Hellmann's mayo so Heinz is trying to butt in with a multi-media campaign designed ...
IAB Sweden kicked Meta out. The UK gave it a Gold Standard certificate. The gap between those two decisions is where you'll ...
Aldi is reportedly reviewing its worldwide creative account, might the UK's Pablo (not part of a network) be in with a shout? It's been signed up by Aldi Ireland and here's its second effort, for eggs ...
Environmental charities and non-profits working to restore and protect the natural world, combat climate change and create access to sustainable clean water supplies have been chosen as Ocean ...
A sign of the way the ad market is increasingly dominated by Big Tech - notably Facebook and Instagram owner Meta and YouTube ...
A new British Airways campaign is usually quite a big deal but this one seems too have slipped under the radar - or maybe directed that way in these troubled times, airlines included. It's another ...
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