The furniture giant transforms city infrastructure into oversized flat-pack visuals, turning its most recognisable packaging format into a bold, city-wide outdoor statement.

We are excited to bring our integrated digital display solutions to DDX Asia,” says Ajay Gupta, Founder & Director, Firstouch Solutions. “Our platform is built for brands and enterprises that require ...

By taking this message to public spaces through OOH, Godrej positions itself as a brand that understands both modern household needs and the importance of preserving traditional crafts.

We must be careful not to trade the gravitas of our presence in the public space for a narrow, lower-funnel "measurement quest" that ignores the bigger picture,” says Rick Robinson, CEO of PJX Media, ...

For its Boost energy drink, Nestlé transforms traditional OOH into a physical engagement platform that brings brand energy to ...

Through this collaboration, Wrap2Earn becomes an advertising partner for Moove’s rapidly growing fleet operating on the Uber ...

Seoul did not host the future of DOOH — it shared a model Asia can build on, says Daewon Kim, CEO of PODO Media, while ...

The bold yellow creative prominently features the cynical copy, “A coffee receipt from Q4? Sure, I know exactly where I put ...

Barry Frey, President & CEO, DPAA Global, explains why, during a time in which generations have been raised by smart phones ...

Across Delhi NCR, Mumbai, Jaipur, Ludhiana and Ahmedabad, Tanishq, India’s largest jewellery retail brand from the house of ...

Factorial has rolled out a striking out-of-home activation in Paris, transforming the promise of AI-powered efficiency into a ...

MOMS Outdoor, an outdoor specialised unit of Madison World, executed a massive, high-impact outdoor campaign for Sony ...