A striking new billboard in the Philippines is shifting passenger perceptions by visualizing exactly how Grab reinvests its ...

Swiggy Instamart has raised the bar for festive OOH advertising with a massive, truck-mounted water gun installation that has taken Gurgaon by storm. Executed in partnership with ...

Holi is perhaps the only festival where the world collectively refuses to grow up, and Perfetti Van Melle’s Chupa Chups, a brand built on the “child in all of us”, tapped in ...

New research from Accretive reveals while OOH ad spend is increasing, there are still barriers for OOH investment ...

The Astral brand uses a larger-than-life outdoor installation to dramatise the strength of its wood adhesives.

She succeeds Gagandeep Bedi, who has been elevated to the role of APAC Marketing Strategy and Operations Lead, both reporting ...

Executed by 4creative, the 10-metre-wide installation features 3D-scanned statues of real activists to promote the new ...

One of Out of Home’s original ‘Ask for it by name’ landmarks, Chester Road Roundabout has been reimagined by Ocean Outdoor in ...

WOW Advertisement manages the large-format digital installation that lights up the city skyline every evening.

Chirag Shah, Director of Lumocast, discusses the rapid shift from static to digital signage, highlighting the demand for real-time content updates, cost-efficiency over traditional printing, and the ...

Crompton Greaves Consumer Electricals Limited, one of India’s most trusted names in consumer electricals, in partnership with WPP Media, has rolled out a large-scale Out-of-Home (OOH) campaign for its ...

Mac Gangam, President, Shenzhen Atenti Technologies, shares insights from discussions with industry stakeholders at the expo.