McDonald’s saw its sales fall in the UK in the first quarter of 2025, with the company’s CEO stating that the business is ...

A ‘frame, scan, plan’ approach gives marketers the necessary foresight to assess the threats and opportunities beyond their ...

Marketers are no strangers to rebrands - so why has the change from Twitter to X being so contentious in the marketing ...

In the latest edition of our series diving into marketing leaders’ past mess-ups, NatWest Group CMO Margaret Jobling shares ...

CEO Mark Zuckerberg claims AI will help make advertising a “meaningfully larger share of global GDP” than it is today.

Having secured investment from NatWest, Yonder is planning to break through the financial services market as a “fun and ...

Involving finance in its latest brand campaign as early as possible was key for making sure the benefits were understood by the entire business.