First-party data ensures accurate information because it’s derived from observing real people and can only be obtained by purchasing through authorized sources. These real-people audience insights can ...

Less than a month out from PegaWorld 25, The Venerable Paul Greenberg and I, aka The CRM Playaz, have our annual pre-conference visit from Founder and CEO Alan Trefler. And we get a taste of what to ...

As companies face difficult decision about fluctuating costs, it will be crucial to be transparent with customers.

The on-again-off-again trade war and tariffs on foreign goods coming into the United States are not only sending shockwaves throughout the stock market. Socio-economic events once considered unlikely ...

With this integration, Treasure Data can extract data from Google Cloud's BigQuery, transform it using SQL or Python, and load it into Treasure Data for advanced analytics. Data from Treasure Data can ...

ToastIQ helps restaurant employees with timely prompts, personalized recommendations, and automated workflows.

MessageGears' latest updates deliver faster segmentation, streamlined workflows, and secure data activation at scale.

I spent a few good minutes with Oracle CX Senior Vice President Rob Pinkerton during Oracle Analyst Summit to learn more about Oracle's approach to incorporating agentic and generative artificial ...