Showing up through local heroes, overlooked sports and culturally fluent storytelling is the sharpest growth play for brands, writes Dentsu's Echo Li.

Campaign Asia-Pacific is proud to announce the 2025 Asia-Pacific Power List, our selection of the region's most influential and purposeful marketers, presented in partnership with DoubleVerify.

The shortlists for the 24th PR Awards Asia 2025 shortlist is ready. This year, the judges shortlisted a total of 243 entries across 54 categories inclusive of campaigns, consultancy, and ...

Chagee, the fast-growing Chinese milk tea brand, has named Eugene Lee, f ormer international chief marketing officer (IDL) at McDonald’s, as its VP and chief marketing officer for APAC. Lee’s decision ...

How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.

Google has announced several Performance Max (PMax) updates to ring in the new year, including additional campaign controls to steer incorporation of AI, deeper search reporting tools and improved ...

Details emerging from the trial proceedings allege that up to $110 million may have been transferred to executives' individual accounts as prosecutors seek life imprisonment for GroupM China's former ...

Stagwell has announced its intent to acquire ADK Global—an integrated advertising and marketing solutions firm and subsidiary of ADK Holdings Inc. Headquartered in Japan, ADK Global has offices in 10 ...

The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.

Briton plans to stay involved in marketing and communications world.

International content creators will highlight Singapore’s diverse and innovative dining scene, in a bid to attract global foodies.

The Philippine's Jollibee has pipped global giants like McDonald's and KFC to become Southeast Asia’s top food brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu ...