By implementing the anti-MFA playbook in the ANA's November report, brands were able to reduce MFA's portion of their ...
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The term “data clean room” has gotten co-opted. Plus, a useful one-pager on the new baseline standards for DTC marketing.
Contrary to popular stereotypes about couch potatoes, watching TV can be a great jumping-off point for planning a vacation. Travel company Expedia calls this phenomenon “set-jetting,” which is when ...
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