the-ethos3d
How the Archive Drop Became Resale’s Crown Jewel
Magda Butrym, Jean Paul Gaultier, and Stella McCartney are among the designers leading a surge in archive collections, tapping secondhand platforms to bring rare past-season pieces to new audiences ...
the-ethos6d
The Ordinary’s Egg Campaign Scrambles More Than Price Norms
Skincare brand The Ordinary collaborated with MSCHF to sell a dozen eggs at $3.37 in NYC amid soaring prices due to a bird flu outbreak, sparking both praise and criticism. In a city where securing a ...
the-ethos4d
Plant-Based Pâtisserie Finds Its Edge
From Michelin-starred kitchens to boutique bakeries, pastry chefs are leaving butter behind in favor of refined, luxurious plant-based creations. On a quiet stretch of Madison Avenue, a line forms ...
the-ethos7d
To Really Feel Marrakech, Step Inside the El Fenn
Every detail feels like a secret kept just for you at El Fenn, the legendary Marrakech riad where centuries-old design, contemporary art, and quiet beauty converge. It didn’t announce itself with ...
the-ethos12d
Online Resale to Double to $40 Billion By 2029: Report
AI, tariffs, and social commerce are driving the $367 billion secondhand market, according to ThredUp’s 2025 Resale Report. For decades, vintage Chanel jackets and perfectly worn-in Levi’s 501s were ...
the-ethos12d
Forget Secondhand, Pickle’s $12 Million Raise for Peer-to-Peer Clothing Rentals Is Fashion’s Future
Peer-to-peer fashion rental platforms like Pickle are reshaping the industry, offering a sustainable, inventory-free alternative to traditional rental services. With a $12 million Series A funding ...
the-ethos14d
Monos Goes Cinematic With Adrien Brody’s Moroccan Reverie: ‘Borders are Irrelevant’
Monos launches its first-ever Aluminum Collection, featuring Academy Award-winning actor Adrien Brody in a cinematic campaign set in Tangier, Morocco. Luxury travel accessories are evolving to meet ...
the-ethos23d
‘Haute-Washing’ Keeps Fashion’s Quality Claims Superficial
Pretty Little Things' rebrand is the latest example of haute-washing. Haute-washing allows luxury fashion brands to maintain a false image of sustainability while continuing harmful environmental ...
the-ethos21d
After the Fires, Debbie Levin and EMA Push Hollywood to Lead on Climate
Debbie Levin, CEO of the Environmental Media Association, reflects on Hollywood’s role in climate storytelling, collective action, and the urgency of sustainability in entertainment. “My daughter’s ...
the-ethos23d
Why Waterless Beauty Is the Next Big Trend in Clean Skincare
Waterless beauty brands are redefining skincare and personal care with innovative, water-free, and clean formulas that are sustainable and potent. The beauty industry has long been synonymous with ...
the-ethos20d
Upcycling, Biofibers, and Big Gaps at Paris Fashion Week 2025
At Paris Fashion Week 2025, while some designers moved beyond token sustainability efforts, many collections continued on with problematic materials, highlighting the need for industry-wide shifts.
the-ethos14d
Brad Pitt’s Beau Domaine Skincare Brand Says Aging Is an Art, Not a Flaw: ‘Time Should Enhance Beauty’
Brad Pitt’s Beau Domaine, takes luxury skincare to the next level with vineyard-sourced antioxidants and a commitment to sustainability. Or, perhaps, you associate Pitt with philanthropic efforts such ...