From beverage giants to video game publishers, a wide array of brands have recently sought out fresh agency support. Ewan ...

Roblox is expanding its programmatic ad offering through a new integration with Google Ad Manager, the gaming company ...

Brands that are marketing to a bifurcated consumer base separated by wealth must be ready with messaging, media targeting and ...

Marketers looking to make sense of the fragmented gaming landscape—and find scalable, brand-safe opportunities—congregated in ...

TikTok is projecting an air of confidence that the app will remain operational in the U.S. beyond Saturday's deadline to ...

Auto marketing budgets could get squeezed as prices rise and Trump-backed taxes bring more uncertainty to the market.

Fast-growing non-alcohol brand Athletic Brewing, now reaching bars, stadiums and concerts, is still waiting to be discovered.

The collapse of the millennial DTC darling is as much a story about business as it is a cultural reckoning for brands.

According to the Project Yellow Light study, commissioned by Suzy Market Research, 41% of drivers 18-24 admit to routinely clicking on notifications from social media while driving, and 27% drive with ...

Get to know the 17 standout marketing and advertising execs who will be honored in this year’s Leading Women Argentina ...

Publicis Groupe’s Leo New York has been awarded Subway’s U.S. creative account following a competitive review . Ewan Larkin ...

LinkedIn has quietly consolidated the bulk of its global media business with Publicis Media, Ad Age has learned. Ewan Larkin ...