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NBA, Nike

Nike to remain NBA’s exclusive uniform, apparel provider on new 12-year contract extension

Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and apparel provider, along with the WNBA and the G League, the company told The Athletic. The NBA and Nike finalized the deal this summer.

Yahoo · 2d

Nike and NBA Sign 12-Year Extension on Uniform Deal

Nike and the NBA struck a deal in 2015 that brought the sportswear brand in as the jersey sponsor for the NBA starting with the 2017-18 season. The eight-year deal was reported to be worth $1 billion. The upcoming NBA season, which begins Tuesday night, marks the last season under the original deal.

Fast Company on MSN · 2d

The swoosh is staying: Nike and the NBA re-up their partnership for another 12 years

The new deal features a bigger emphasis on youth programs and a global expansion of the game. The National Basketball Association (NBA) and Nike have renewed their global outfitting, merchandising, marketing,

Nike, Adidas and Los Angeles Lakers

ClutchPoints on MSN · 22h

Did Nike take 'King' shot at Adidas after Lakers beat Timberwolves?

After LeBron James and the Lakers beat Anthony Edwards and the Timberwolves on the NBA Opening Night, Nike clapped back at Adidas.

Bleacher Report · 1d

Nike Appears to Troll Adidas' New Anthony Edwards Ad After LeBron, Lakers Beat Wolves

After the Los Angeles Lakers cruised past the Minnesota Timberwolves in Tuesday's season opener, Nike appeared to troll Timberwolves star guard

Yahoo! Sports · 1d

Nike Fires a Shot at Adidas in Response to Anthony Edwards Lie Detector Ad, Lakers Win Over T-Wolves

Nike took a thinly veiled shot at Adidas Tuesday through its Twitter/X account in response to an Anthony Edwards commercial that debuted earlier in the day and the Los Angeles Lakers’ win over Edwards’ Minnesota Timberwolves.

LeBron and Bronny James make NBA history

Bleacher Report · 1d

LeBron James, Bronny Joke About Prank in Viral Nike Video Ahead of NBA Debut

The prank LeBron James played on Bronny James by filling his car with cereal before the Los Angeles Lakers' season opener might have been more effective

The Washington Post on MSN · 1d

LeBron and Bronny James make NBA history as first father-and-son duo

LeBron James and his eldest son, Bronny, became the first father-and-son duo to share the court in NBA history during the Los Angeles Lakers’ season opener against the Minnesota Timberwolves on Tuesday night.

Rolling Out · 20h

LeBron James pranks his son big time in hilarious commercial (video)

NBA legend LeBron James and his son Bronny made history on Oct. 22 by becoming the first father and son teammates to share court time.

Rockets Wire on MSN3d

NBA, Nike release Houston Rockets jersey schedule for 2024-25 season

Via the NBA’s new LockerVision update, we now have details for Houston’s planned jerseys and uniforms for all scheduled games ...

23h

Nike’s Elliott Hill Discusses Role in the Growth of Basketball in First Public Appearance as CEO

Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

EssentiallySports on MSN19h

Sabrina Ionescu & Nike's NBA Takeover Continues With $160 Shoes at Celtics' Championship Ring Night

The post Sabrina Ionescu & Nike's NBA Takeover Continues With $160 Shoes at Celtics' Championship Ring Night appeared first ...

2don MSN

Celtics' Jaylen Brown says he won't sign with Nike to increase his chances of playing for Team USA

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...

1don MSN

How to Watch 2024-25 NBA Season Online Without Cable

Ahead, find out how to watch the NBA games with and without a cable subscription.

1don MSN

Charles Barkley on Griffeys watching LeBron, Bronny: 'Nike commercial waiting to happen'

Ken Griffey's not flying all the way from Florida to L.A. not to see Bronny play." Sure enough, LeBron and Bronny ...

Nike drops powerful LeBron James ad before Lakers' opener vs. Timberwolves

Ahead of the Los Angeles Lakers season opener against the Minnesota Timberwolves, Nike delivered a powerful message from ...

Total Pro Sports2d

LeBron James And Nike Deal: Whopping Amount Popular Shoe Brand Pays To Lakers Superstar

Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy.

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