Mumbai: Google-owned YouTube announced on Friday that it would expand its shopping feature in India by launching the YouTube Shopping affiliate programme, media reports said.

Eligible Indian YouTube creators could earn almost 100 per cent of the commission from the product they purchase. Commission will be calculated based on the total purchase price, excluding delivery fees.

Eligible creators can now register to join the YouTube Shopping affiliate program, enabling them to tag products from brands available on Flipkart and Myntra.

The new offering is part of YouTube’s Shopping affiliate programme that is open for select content creators in the country.

Announcing that the programme will roll out starting with Flipkart and Myntra, Google-owned video steaming platform termed India market as a 'shining contributor' to creator economy globally

YouTube on Friday announced its partnership with e-commerce giants Flipkart and Myntra to launch the YouTube Shopping affiliate program in India. Thi

YouTube is bringing its affiliate program to India so creators can tag products in their videos and earn referral money. The company is partnering with Walmart-owned Flipkart and fashion and lifestyle e-commerce service Myntra,

According to YouTube, the programme rollout begins with Flipkart and Myntra, two major players in India's e-commerce space

Flipkart and Myntra are partners for YouTube’s marketplace evolution, as creators can now tag products listed on these platforms in their videos

The YouTube Shopping affiliate programme adds to existing monetisation options like ad revenue, YouTube premium, channel memberships and fan-driven features to help creators earn revenue. YouTube's creator economy has generated Rs 16,