It's hard to believe that a video game film targeting the youth male market could best the marketing juggernaut that was 'Barbie,' but there's a reason why 'A Minecraft Movie' already doing so well: It's seriously funny.

Cinemas have been tackling a trend that sees fans noisily celebrate when a certain character appears during a new film. A Minecraft Movie, based on one of the world's best-selling video games, is currently in cinemas and some fans have been excitedly shouting and throwing popcorn when the character Chicken Jockey appears.

Even a child is unlikely to be entertained by the film’s stream of Minecraft in-jokes—but fans of the director Jared Hess may find something else to excavate.