Lord Alan Sugar has said the digital marketing agency run by his grandson and named after his famous brand Amstrad is not “relying on past glory”, as it counts the latest winner of The Apprentice ...

Lord Sugar, 77, revealed the deal in a new interview with the BBC's Amol Rajan. Now in its 19th series, criticism of The Apprentice falls "like water off a duck's back" these days, he said.

Lord Sugar and his sidekick Tom Pellereau, the 32-year-old winner of last year's The Apprentice, join me at the boardroom table made for 20.

The Apprentice mogul Lord Sugar has revealed the last-ever task he will set for his business candidates will be to plan his funeral. The 74-year-old Amstrad magnate has previously spoken about ...

Lord Sugar is reportedly set to fire a candidate on The Apprentice before the end of the episode, in a show first and shocking stray from the rule book on Thursday.. The reality TV series sees ...

The 2023 cast of The Apprentice has been announced. The competition series returns on Thursday (5 January), with 18 new contestants competing to win Lord Alan Sugar’s £250,000 business ...

With Lord Sugar as my business partner, I am ready to step into a realm of remarkable success.” The Apprentice continues Thursdays at 9pm on BBC One and BBC iPlayer. Advertisement ...

Lord Sugar is back to put a string of new The Apprentice candidates through their paces. The show is making its return for its 19th series, with Lord Sugar set to invest a huge £250,000 in the ...

Lord Sugar revealed he was particularly disappointed as this task is his “favourite”. After Jack asked to bring Amina and Maura back into the boardroom, ...

Lord Alan Sugar has backed down and deleted a tweet that contained false information after he faced harsh backlash this week. Just weeks after the 73-year-old asked whether a mock report ...

Lord Sugar, 74, took to Twitter to claim workers had become "complacent" during the coronavirus pandemic. It comes after Boris Johnson explained that lockdown restrictions will be fully lifted on ...