Lord Alan Sugar has said the digital marketing agency run by his grandson and named after his famous brand Amstrad is not “relying on past glory”, as it counts the latest winner of The Apprentice ...

Lord Alan Sugar has taken a surprising swipe at Roman Kemp, commenting on his appearance in an online exchange that has ...

The Apprentice's Lord Alan Sugar brutally mocked BBC presenter Roman Kemp after watching him host The One Show.

The 2023 cast of The Apprentice has been announced. The competition series returns on Thursday (5 January), with 18 new contestants competing to win Lord Alan Sugar’s £250,000 business ...

With Lord Sugar as my business partner, I am ready to step into a realm of remarkable success.” The Apprentice continues Thursdays at 9pm on BBC One and BBC iPlayer. Advertisement ...

Lord Sugar is back to put a string of new The Apprentice candidates through their paces. The show is making its return for its 19th series, with Lord Sugar set to invest a huge £250,000 in the ...

Lord Sugar also appears to have settled any bad blood that existed with Donald Trump, who he has clashed with on social media a number of times throughout his telly career.

Lord Sugar, 77, revealed the deal in a new interview with the BBC's Amol Rajan. Now in its 19th series, criticism of The Apprentice falls "like water off a duck's back" these days, he said.

The Apprentice is back for series 19, fronted by business tycoon Lord Sugar alongside his trusted advisors Baroness Karren Brady and Tim Campbell MBE.

Series 19 of The Apprentice sees 18 brand new candidates battling it out for the opportunity of a lifetime - to win Lord Sugar’s £250,000 investment and mentorship. Ahead of the new series ...

Lord Sugar says Trump’s mass deportation of immigrants has made America ‘nervous’ ‘I don’t know where you draw the line,’ ‘Apprentice’ star said ...

Roll up, roll up – it’s time for the world’s most chaotic business competition to return to our screens once again. The Apprentice is back for an 18th season, serving up 18 ready and willing ...