We’re introducing centralized marketing campaigns, expanded AI support and calling options for businesses using WhatsApp.

The decision to start advertising on WhatsApp marks a major shift for a private messaging service that has long positioned itself as being different from other social media platforms.

It was only inevitable that Meta would roll out ads in WhatsApp, an app that now has more than 3 billion monthly active users ...

WhatsApp is rolling out new features to make it easier for businesses to reach customers, manage campaigns, and offer support ...

After onboarding, businesses can upload subscriber lists and either manually select WhatsApp messages as a placement or let ...

Meta has introduced new features for WhatsApp Business users, aiming to make business communication smarter and more ...

WhatsApp’s new features come amid a broader push to become the go-to platform for businesses to expand their customer base ...