Duolingo’s chief marketing officer (CMO) Manu Orssaud told ADWEEK the brand’s experiments on YouTube’s TikTok competitor have resulted in a 430% year-on-year boost in views.

Language learning app Duolingo has seen an over 200% spike in U.S. users learning Mandarin "out of spite" as many flee to Chinese app RedNote amid the uncertainty surrounding TikTok's future.

Duolingo previously faced criticism for quietly laying off 10% of its contractor base and introducing some AI features in late 2023, but it barely went beyond a semi-viral post on Reddit.Now that ...

As generative artificial intelligence tools continue to proliferate, pushback against the technology and its negative impacts ...

Parvez joined Duolingo as its sole social media coordinator in 2020. Back then, the company’s leadership was skeptical about TikTok’s potential.

“Started learning in Duolingo and from creators on Red Note [or Xiaohongshu],” one TikTok user wrote to me. “Even added the Chinese keyboard option on my phone.” ...

The language-learning app shard a video to Duolingo's TikTok Wednesday showing what appears to be a Tesla Cybertruck ramming into Duo in a parking lot, following by an animated explosion.

For example, a Duolingo TikTok video jumping on board the “Mama, may I have a cookie” trend saw replies like ‘Mama, may I have real people running the company 💔’ (with 69,000 likes) and ...