The 2012 Republican Party did neither. We know from our work in developing global communication campaigns that promoting brands requires addressing their emotional and rational sides.

A party’s brand has a particularly strong effect on independent voters, as well as voter enthusiasm and turnout; realities that are seemingly lost on Republican leaders today.

In short, the Republican brand has become radioactive. Of the state’s likely voters, ... In just four years, the California Republican Party has lost more than 308,000 members, ...

Unfortunately, Brand Republican is guilty of the same thing. Bobby Jindal's shaky response to President Obama's speech a few weeks ago is just the tip of the branding iceberg. Next we saw Michael ...

Chris Christie’s homepage does not identify his party affiliation, nor does Creigh Deeds‘s (although the branding is very Obama-esque), nor does Jon Corzine‘s (although he not-so-subtly ...

In a speech on Tuesday in Washington, Wyoming Rep. Liz Cheney said something remarkable. “It’s very important, especially for us as Republicans, to make clear that we aren’t the party of ...

One thing comes through loud and clear in the new NBC/Wall Street Journal national poll: Republicans have a major brand problem. Consider the following findings in the NBC/WSJ poll: * Asked an ...

As the Republican Party draws its lowest approval ratings in history, political strategists offer five recommendations for how to rebuild its tarnished brand.

ST. PAUL, Minn. (MarketWatch) -- Ray McKinney is a little distraught about the Republicans' chances in November, and he isn't afraid to talk about it. The GOP delegate from Savannah, Ga., said ...

The Republican Brand Comes Back. September 22, 2008 / 11:15 AM EDT / Weekly Standard ... But so has a Republican who was one of the causes of the party's decline--President Bush.

To wit: the Republican Party is not in fact "the party of family values." In reality, today's Republican Party and "conservative" movement are the enemies of the American family and children.