PayPal is rewriting the rules of digital advertising with the launch of Storefront Ads—an innovative solution that transforms ...

“PayPal Storefront Ads gives merchants a powerful way to reach new customers and re-engage loyal shoppers by planting dynamic ...

Peer-reviewed studies back several Boostaro ingredients, and real users report consistent benefits without shady marketing ...

The company’s CMO, Geoff Seeley, talks about the company’s marketing plan and how it tries to differentiate PayPal from Venmo ...

Agentic AI is potentially a game-changer in the digital payments sector. So says Suzan Bulyaba Kereere, President of Global ...

PayPal's new NFC/in-store payment integration is a game-changer, expanding its ecosystem and making it a true competitor to ...

New forms of artificial intelligence can take most, if not all, of shopping and checkout out of the hands of humans. Not ...

For decades, the Marketing Department has been the recognized leader in the discipline. Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior ...

2023 was a year of many innovations and changes. The rise of artificial intelligence (AI), digitalisation, wider adoption of tools for marketing automation, and numerous other technologies have ...