The sports business beat was wicked busy in 2024. Here, reporter Demi Lawrence shares 5 of the year's biggest stories.

The announcement follows new CEO Elliott Hill’s promise of more “Nike being Nike" and evokes a memorable early chapter in the ...

Nike’s new CEO Elliott Hill warned of short-term pain as the embattled sportswear seller works to revive tepid demand for its ...

Netflix will have a full house on Christmas Day. Ahead of the streaming platform's first NFL doubleheader on Christmas Day— Pittsburgh Steelers vs. Kansas City Chiefs (1 p.m. ET), followed by ...

Pedestrians walk past a Nike store featuring a modern design and ... [+] mannequins displaying winter apparel on December 5, ...

For the second straight season, your Houston Texans are AFC South Division Champions. So, give the number one selling NFL jersey a rest. Pick up some fresh Divi ...

Nike needs to demonstrate its ability to maintain and defend its significant margin in market leadership. Learn why NKE stock ...

2024 has been a tough year for Nike between steep stock price drops, C-suite moves, layoffs and more. Nike analysts expect lackluster numbers from the company’s second-quarter earnings report ...

After 12 years of successful collaboration as the exclusive supplier of uniforms and training, field and base layer apparel for all 32 NFL teams, Nike is set to take its partnership to new heights.

#BREAKING: Nike and the NFL have signed a 10-year extension starting in 2025, keeping Nike as the exclusive uniform provider 🏈 The deal also focuses on global football promotion, player safety ...

Building on 12 years of successful collaboration as the exclusive provider of uniforms and sideline, practice and baselayer apparel for all 32 NFL teams, Nike is poised to elevate its partnership ...

Building on 12 years of successful collaboration as the exclusive provider of uniforms and sideline apparel for all 32 NFL teams, Nike is poised to elevate its partnership to new heights, according to ...