"In this video I take a look at my new NikeiD Phantom VSN boots that I managed to pick up for an extremely low price. The main reason I was able to make this video is because of Nike's 2 year ...

In this video I take a look at my new NikeiD Phantom VSN boots that I managed to pick up for an extremely low price. The main reason I was able to make this video is because of Nike's 2 year ...

Best of all, fans could customize Bryant's sixth signature sneaker on December 10 and purchase them two weeks later on Christmas Eve. It is a level of effort that Bryant demanded from Nike.

Luckily for its loyal customers, Nike is allowing online shoppers to customize five of the brand's most popular sneakers online. Once called "NikeiD," the "Nike By You" option is back and better ...

Ever wish you could get the sneakers you liked in colors you actually wear? Now’s your chance to create the one-of-a-kind style you’ve been daydreaming about. Nike lets members and non-members alike ...

The brand’s Dunk Low is coming to Nike By You, Nike’s custom shoe program known previously as Nike iD. For those who haven’t been successful in copping the silhouette, you can now covet the ...

For the third consecutive year, Nike will soon add a new range of Pendleton patterns to its custom sneaker platform Nike By You (previously known as Nike ID). Both the Air Force 1 and Air Max 97 ...

The Nike By You website (formerly known as NikeID), for example, offers customers the ability to customize their shoes.

Nike’s signature customization program dubbed Nike By You (previously known as NikeID) is adding another popular lifestyle silhouette to its long list of available options. This time, the React ...

While the Nike iD service has allowed you to completely customise your new kicks since it first launched in 2007, this reboot uses impressive augmented video-mapping technology to project your ...